Wellstone Action!

posted by Xavier Lopez-Ayala

MARCH 18, 2010

Whether you're running a $50 campaign for County treasurer or a $5 million dollar bid for US Senate, you're going to find yourself doing at least some degree of online organizing - from building an email list, to sharing photos and videos from events, to maintaining a Facebook or Twitter account.

The internet - everything from your campaign's website, blogs, social networking sites - gives you an opportunity to strengthen your relationships with supporters and reach out to potential supporters.  And as with traditional, offline organizing, you set up shop where the people you're trying to reach are.

While it seems cliché to say that everyone's on Facebook - even your mom (no really, mine is) - it's kind of true.  Facebook recently surpassed Google as the most visited site in the United States.  The social networking site boasts 400 million active users, half of which log into the site at least once a day.  And when more than 20 million people become fans of pages each day, why wouldn't your campaign have a presence?

You've probably already taken the first step and created a Facebook fan page for your candidate.  Let us help you take it to the next level by using the tools of Facebook - including tabs and FBML - to create custom landing pages for potential supporters and drive your fans to the tabs you want them to see.

>> To read the full best practices to building your Facebook community, click here! 

For more resources on using social media in a campaign, check out the Organizing Tool on Developing a New Media Strategy.